Merlot, probably one of the most popular red wines in the world with Merlot mania hitting its height in the 1990’s especially in America but then in 2004 came the hit film Sideways in which actor Paul Giamatti who played Miles a Pinot lover, knocked its reputation with the immortal lines “If anyone orders Merlot I’m leaving” and “I am not drinking any f—ing Merlot.”  this in turn elevated Pinot Noir to a new status….